Innovation in new technologies, key to business success

The boom that the new technology sector has experienced in recent years invites optimism regarding its development and the profitability that it can continue to offer in the near future. However, for a business to function and maintain (or gain) competitive advantage over the rest, stagnation is not an option.

Innovation in new technologies, key to business success

The boom that the new technology sector has experienced in recent years invites optimism regarding its development and the profitability that it can continue to offer in the near future. However, for a business to function and maintain (or gain) competitive advantage over the rest, stagnation is not an option. Therefore, innovations are needed.The importance of synergy. New technologies make a multiplicity of channels possible that was unthinkable just a few years ago.

In addition to traditional channels such as the physical store (increasingly dispensable, although it also brings in significant revenue) or advertising on billboards, marquees or brochures, there are also (and much more important) websites, social networks, online newsletters or selective mailing and many more. In order to make the most of this new panorama, it is necessary to know perfectly how each channel and its target audience works, so that the information provided by each one is both different (adapted) but balanced and complementary.

2.Emerging markets are betting on new technologies.
Emerging markets, largely Asian countries, are increasingly turning to the IT and derivatives sector. Commercial representatives and company executives in these growing economies constitute a group that must be taken into account in the configuration of many businesses, and their way of life opens new doors: the time they spend in airport and station waiting rooms translates into benefits, as it has been demonstrated that they take advantage of this to a great extent when buying on site or through their mobiles and tablets.

Therefore, technology companies are clear: they either place establishments in these new shopping centres or make themselves visible there by calling their websites, which must be perfectly adapted to all media.

3.Immediacy and differentiation
Online shopping is one of the main advantages of new technologies, so you should never give it up. What is more, exclusively virtual business becomes more competitive, and specialisation in certain products must also be added. In this area, the computer wholesaler www.hispamicro.com is a perfect example, with its interesting range of consumables in which recycled cartridges stand out.

To be successful you have to bet on a product, but also on the way it reaches the public.